Seasoned professional with demonstrated abilities to anticipate
and capitalize on market trends,indentify profit potential,and
position company to maximize market share. Identified and targeted
new market segments previously not served. Extremely effective
in establishing creative client/vendor relationships based on
creating an environment of mutual trust. Porven record of achievement
in e-commerce and marketing with strong strategic planning,
project management,marketing and production experience. Successfully
launched numerous Internet ventures and managed marketing process
for intellectual properties utilizing strategic alliaces and
promotional strategies that earned commendations by the Internet
industry and gained nationwide recognition.
PROFESSIONAL EXPERIENCE
HUGE PUBLISHING-SHANG HAI 1999-Present
e-commerce Consultant
Develop commercial web site for an $18million
publisher of books on xxxx,xxxx,xxxx,xxxx,and approapriate technical
partners.
- Creatively design and execute the overall site architecture
including colors, navigation, and layout.
- Successfully hired,directed,and managed the design team
and programmers to deliver a polished Internet product,which
resulted in a 1$million increase in revenue for the company.
- Negotiate contracts on behalf of the corporation to secure
tactical and strategic goals were considered to ensure the
projected.
- Developed the mardeting plan for the site utilizing a wide
range of advertising and marketing techniques,such as optimizing
rank on the high traffic search engines,banner exchanges,banner
advertising links on the sites,and publicity.
- Developed on and off line publicity campaigns to create
awareness nationwide,which drove sales to 150% over corporate
expectations.
BIG PUBLISHING-SHANG HAI 1996- Present
e-commerce and Marketing Consultant
Originated the idea to transform the product from a hard-copy
xxxx book for xxxx,to an interactive teaching tool using the
Internet in combination with HTML/browser technology to help
xxxx improve vocabulary. Developed marketing plan incorporating
the latest electronic and traditional mediums to properly place
the product.
- Cultivated the idea and collaborated with the publisher
to effectively transform the hard-copy books int an effective
web based educational tool.
- Devised and executed a direct marketing plan contact large
groups of buyers such as xxxx,xxxx,and xxxx that will create
awareness nationwide.
- Developed information architecture for the program including
taking image files and text form the book version and transforming
them into HTML files.
HUGE AUDIO,INC.-SHENZHEN 1997-1998
e-commerce Internal Consultant and Director of Sales Marketing
Developed web site dedicated to online sales of product;secured
conventional distribution and hired a commissioned sales force
for retail book sales channel;participated in developing branding
strategy and product packaging. Formulated product-marketing
plans of audio publishing products consisting of magazine content,similar
to a book on tape.
- Orchestrated and executed development of commercial web
site by developing the information architecture,wrote site
copy,and constructed the linkages,gained national recognition
for effort.
- Developed alliances by working with extensive contact in
the book/tape industry,presented products,negotiated price
points,terms and commission arrangements.
- Negotiated assurances from distributors that product would
be widely placed,in tum guaranteed distributor full right
to retum product.
BIG MUSIC COMPANY,INC.-SHENZHEN 1994-1996
President
Originated the company. After writing business plan,obtained
startup loan from economic corporate/venture capital attorney.
Implemented the business plan and successfully developed the
concept.
- Pioneered on-line independent labels CD-distribution arm
on ByWeb-one of the first online malls and what was later
xxxx!Store. (This sales channel was later copied by many others,but
at the time was a very innovative concept.)
- Conceived and executed marketing plans for record releases
resulting in national recognition in xxxx Magazine(page one
aritcle on both the company and debut release),xxxx(cartoon
and article on second release);and additional articles in
xxxx,xxxx Globe Magazine,xxxx Post,xxxx Inquirer,and others.
- Negotiated a national distribution deal with xxxx Records
that assured that the debut record and subsequent projects
would receive coast-to-coast exposure.
THE MARKETING COMPANY-SHENZHEN 1983-1994
National Sales and Marketing Manager
Managed a staff of 20 people,developed a sophisticated incentive/bonus
plan,utilized performance reviews,traveled extensively with
reps,participated in sales calls,developed in-house infrastructure
to enhance reps performance,and utilized sales kata and statistics
to forcus effort on greatest potential.
- Selected to manage and call on executive level management
(vice-president and higher) of national accounts that contributed
50% of the entire sales volume of the company,based on previouly
formed positive relationships with the buyers.
- Fully responsible for the successful launch of many best
selling books including xxx Book,Patricia xxxx;Imprtant Book,President
xxxx xxxx;(made int the movie xxxx xxxx)
- Accelerated the trade sales division from ¥20 million
to ¥60 million in sales over seven year period.
THE PRESS BOOKS-SHANGHAI 1981-1983
Sales and Marketing Manager
xxxx MARKS,PUBLISHER-Providence,SHANGHAI 1977-1981
Marketing Manager and Sales Representative
OTHER PROFESSIONAL EXPERIENCE
XXXX COLLEGE-BEIJING 1992-Present
Professor
Taught real world music industry information to
students with emphasis on the overall industry,legal issues,music
production,and music recording.
THE MUSIC STUDIOS,INC.-BEIJING 1988-1994
Partner and Producer/Engineer
Participated in ownership and management for a
commercial 24-track recording studio.
EDUCATION
SHANGHAI UNIVERSITY 1976
Bachelor of Science in Psychology SHANGHAI
